Today we’re proud to release Focus Groups by New Possible - a bold reimagining of one of the most trusted qualitative research methods.
Focus groups have long been a powerful way to understand needs, explore ideas and uncover the why behind behaviours. But traditional formats - limited to just a handful of participants - can be slow, expensive, and prone to bias.
We’re changing that.
With New Possible, it’s now possible to scale beyond traditional 8-person focus groups and engage up to 500 voices in a single session, delivering qualitative depth at scale.
🚀 What makes it different?
- Capture, group, and prioritise feedback from hundreds of people in real time
- Give every voice the power to shape decisions
- Ask follow-up questions on the fly, just like a traditional focus group
- Instantly turn discussions into actionable, validated insights
Every voice counts. Every insight is validated. And every decision is backed by inclusive, high-quality data.
Nate Harwood, Founder of New Possible commented “We’re democratising focus groups - making them faster, more inclusive, and more impactful.”
“No longer are focus groups limited to a small number of people. Clients get the richness of real conversations with the confidence that comes from scale.”
“Every participant has an equal voice - eliminating groupthink and the effect of dominant personalities. And real-time AI-powered cluster analysis enables qualitative feedback to be captured, grouped into key themes, and then validated by that same audience - all in real time.”
After a focus group wraps up, moderators get instant access to rich, ready-to-go insights - fully segmentable by demographics and aligned with anonymity thresholds.
Click here to learn more and join the waiting list.
