Creating a workplace where people feel comfortable speaking up is not always easy. Employees often have valuable ideas, concerns and feedback, but organisations need the right channels to capture them effectively.
TrustChat is designed to make employee feedback a continuous conversation rather than a once-a-year exercise. It provides an always-on channel where employees can share suggestions, concerns and observations whenever they arise, helping organisations stay connected to what their people are experiencing day to day.
Complementing employee surveys
Annual and quarterly surveys remain an important part of understanding employee sentiment. They provide a structured way to gather feedback and track trends over time, helping organisations measure progress and identify broader workforce themes.
However, employee experiences do not always align with survey schedules. New ideas, concerns and opportunities can emerge at any point throughout the year.
TrustChat complements existing survey programmes by providing an always-on feedback channel between those key listening moments. Rather than replacing surveys, it helps organisations maintain an ongoing dialogue with employees, giving leaders additional context and visibility into what's happening across the workforce in real time.
Encouraging honest feedback
One of the biggest barriers to employee feedback is fear of being identified. Employees may hesitate to raise concerns if they are worried about negative consequences.
TrustChat addresses this by providing an anonymous messaging channel, giving employees the choice to remain anonymous or reveal their identity. This helps create a safer environment for honest conversations and can surface issues that may otherwise remain hidden.
For organisations, this can help uncover concerns that may not emerge through traditional feedback channels, while demonstrating a commitment to listening and responding to employee feedback.
Turning feedback into action
Collecting feedback is only valuable if organisations can act on it effectively.
TrustChat is designed to support the full feedback journey, from submission through to resolution. Moderators can review messages, auto-assign conversations to the appropriate individuals, track progress and maintain communication where required. Having a structured process helps ensure feedback reaches the right people and is managed consistently.
This approach not only improves accountability but also demonstrates that employee feedback is being taken seriously.
Flexible for different organisations
Every organisation has unique requirements when it comes to employee engagement and reporting processes. TrustChat offers flexibility through customisable categories, permissions and moderation settings.
Employees can access TrustChat via a direct link or QR code. This accessibility helps ensure everyone has an opportunity to be heard, regardless of where or how they work.
Don’t have an in-house designer? We’ll even create a QR code poster for you.
Supporting wellbeing and safeguarding
TrustChat can also play an important role in employee wellbeing. A confidential channel gives employees a way to raise sensitive concerns, seek support or report issues they may not feel comfortable discussing through traditional routes.
There is also a growing compliance dimension to workplace feedback and reporting mechanisms.
The Employment Rights Act 2025 introduces strengthened protections around workplace sexual harassment from 30 October 2026. Under these changes, employers are expected to take ‘all reasonable steps’ to prevent harassment of this kind. While anonymous feedback platforms are only one part of a broader compliance strategy, they can provide an additional layer of safeguarding.
Building a stronger feedback culture
A strong feedback culture depends on trust. Employees need confidence that their views will be heard, while organisations need effective ways to understand and respond to workforce concerns.
Eager to encourage a culture of continuous improvement, New Possible helped Gretna Green develop and promote an always-on feedback channel tailored to their workforce. Here's what they had to say:
"The always-on feedback mechanism via a simple QR code means we are able to continuously receive input from our employees. This ongoing dialogue helps us stay attuned to our team's wants, needs and preferences, facilitating a culture of continuous improvement."
TrustChat helps organisations strengthen their existing listening strategy. Working alongside surveys and other engagement activities, it enables ongoing dialogue, helps organisations respond to issues sooner and supports a workplace where every voice has the opportunity to be heard. And in our mission to make meaningful employee insight accessible to all, TrustChat is included in our standard subscription.
About New Possible
New Possible is the people insight platform that’s committed to your success. We work with a range of sectors to provide clear, actionable, and benchmarkable insights across the employee journey. Read about our mission, or book a demo to learn more.
